Supergroup, the owner of fashion label Superdry, has partnered with the Demsa Group and is expanding into Turkey.

The move means the Demsa Group will open a minimum of eight Superdry concept stores throughout the five-year agreement, with two stores set to open in Istanbul and one in Ankara.

In addition, the Demsa Group will carry the Superdry brand within its Harvey Nichols department stores and luxury multibrand concept stores Brand Room.