TV home shopping specialist JML has launched a nationwide search for the British innovator of the future with the opening of JML Inventor’s Day.|

The competition is inviting Britons from the age of 18 and older to submit a new idea they believe could be the invention to revolutionise the homes, kitchen, health or beauty fields. JML’s product development team will be hosting an open day on October 2nd where the public will be invited to submit their designs and products.

The expert panel will then select an overall winner from the challenge who will be awarded a package which may include the opportunity to work with JML to develop the product and move towards putting it on sale. The winner will receive royalties from sales through JML’s 5,000 retailers, website and TV channels.

Robert Micallef, JML’s director of product development, who will lead the expert panel to select the overall winner says, “I’m delighted to be at the forefront of this new challenge to find the next generation of product innovators. Great ideas are born from inspiration and from an understanding of classic innovations from the past. Entries that will stand out will be the ideas that bring this to life, and that transcend a brilliant idea from the past into something new for our customers.”