Apparel cataloguer Boden has appointed Sue MacMillan as its first director of ecommerce. She was previously head of web strategy at fashion label Hobbs and comes into the position as 90 percent of Boden’s sales are now taken online. The new role is set to focus on driving web performance globally as well as enhancing the customer experience through innovation and new technologies.
In more appointment news, Selfridges, the department store chain, has appointed the buying manager at Mr Porter, Terry Betts, as its director of menswear. He will report to Sebastian Manes, Selfridges buying and merchandising director.