ECMOD’s ‘Because Print Works’ campaign in the news

Wednesday, 14 December 2011

ECMOD has been in the news with its national campaign to raise the profile of the power of print.

Print Week has produced a feature on Because Print Works, a joint initiative between Direct Commerce magazine and the ECMOD Direct Commerce Show, which are dedicated to serving offline and online cataloguers and multichannel sellers in the UK. The campaign aims to celebrate the power of print and ensure catalogues, inserts, press and magazine advertising, and customer magazines get the full attention and credit they deserve as vital components in the marketing mix, for successful multi-channel businesses. 

You can view the article via the following link: http://www.printweek.com/go/news/article/1106863/ecmod-launches-because-print-works-campaign/.