K3 builds multi channel footprint with acquisition of Shine Marketing

Ecommerce design specialists join forces with multi-channel solution supplier

Tuesday, 29 November 2011

K3 Business Technology Group has acquired Shine Marketing, a leading web design agency for ecommerce retailers and brand owners, to reflect its growing reputation as a supplier of end to end multi channel solutions and services.

As part of the K3 Business Group, Shine Marketing and K3 Retail will enable retailers to focus on the challenge of creating joined up shopping experiences for their customers whether they choose to buy on-line, direct, in-store or mobile.

The two businesses are an excellent complement to each other, providing expertise and technology to ecommerce clients in a range of business sectors from fashion through to professional services.

Stephen Pratley, Managing Director of Shine Marketing, comments, “Having worked with K3’s Retail division over a number of years, we know the two businesses have a common belief that an exceptional customer experience in ecommerce is an essential part of a multi-channel retail strategy. The relationship between our businesses allows us to benefit further from each other’s skills and resources, bringing a superior ecommerce product to our clients, and importantly to their customers.”

Colin Bain, Managing Director of K3 Retail, said, “This acquisition strengthens the very creative relationship we already have with Shine Marketing.  Ecommerce is an essential part of the multi-channel mix and it demands constant innovation to meet customers’ expectations.  Working together to deliver an exceptional customer experience, the team at Shine will strengthen K3’s position as the leading Microsoft Dynamics partner, helping multichannel retailers deliver joined up shopping experiences for their customers.” 

The businesses have worked closely together on retail ecommerce projects since early 2009 and the acquisition cements Shine’s relationship as preferred supplier of web design and user experience consultancy services to K3 Retail’s customer base of multi-channel retailers.

 

About Shine Marketing

Shine Marketing is a leading web design agency for ecommerce retailers and brand owners, providing marketing-led web projects that deliver both superior ROI on marketing budgets and an exceptional brand experience.

Since 2006 Shine have provided marketing and design services for a range of national and international brands including Amtico, SKY, Hotpoint, Marston and Langinger and Sahara.

For more information, please visit www.shinemarketing.com

About K3 Retail                                                      

K3 Retail deliver multi-channel solutions that enable retailers to create joined up shopping experiences for their customers whether they choose to buy on-line, direct, in-store or mobile

Over 18 years’ experience delivering award winning solutions, to more than 160 internationally recognised retail brands, has helped our experienced team of retail consultants develop the most complete range of multi-channel retail solutions available to Microsoft Dynamics AX or NAV users.

As a Microsoft Gold Certified Partner, member of Microsoft’s Partner Advisory Council for Retail, invited member of Microsoft’s Inner Circle and Presidents Club, we offer a clearly defined roadmap and proven products backed up by Microsoft’s $2billion investment in the Dynamics platform.

Our ability to translate thought leadership and Multi-Channel experience into innovative and effective retail solutions has benefited customers including: Agent Provocateur, American Golf, Beales Department Stores, Booths Supermarkets, Clinton Cards, Dobbies, Dreams, Evans Cycles, GameStop, Gieves & Hawkes,  Jigsaw, Kiddicare, Royal Horticultural Society, Ryman’s, Smyths Toys, SpaceNK, Topps Tiles, The White Company and White Stuff.

For more information, please visit www.theretailpeople.com