Fall in Love with Your Catalogue Again

DJH Explain the Importance of Emotion to Catalogue Creative

Monday, 28 November 2011

Imagine your catalogue is at a
‘speed dating party’...

SHE enters the room. The stunning, credit card carrying, ABC1 consumer. She scans the room to find a perfect match, ignores the alpha male catalogues with their bulging dot wacks, ignores the catalogue with the spinning, light up bow tie but falls truly, madly, deeply for the catalogue with a winning smile and twinkle in its eye... She buys into the catalogue that ‘speaks’ to her.

Let’s get emotional about it...
Customers shop with the rational and emotional sides of their brains. When faced with two products with equal price, service and delivery their choice will be swayed by an emotional response. Give your catalogue and website a ‘personality’ and the customer will fall for you. This approach will give you a ‘powerful brand narrative’ which should be at the core of all your communications; catalogues, website, e-mail, advertising, telephone, facebook and twitter.  Of course it’s that spark of personality that’s the secret of a long lasting relationship with your customer.

A FREE ‘twinkle’...
Bring your catalogue along to DJH Advertising on stand 13 at ECMOD and we will give you some advice on how to add a ‘twinkle’ to your brand through content, photography, copy and styling. It is an approach which helps build your house file, increases AOV and improves customer loyalty.

Conact:  Paul Hendrick, DJH Advertising

t: 01273 206157  or

email: paulh@djhadvertising.co.uk