Adestra boosts social in emails

Encourage sharing in your emails

Monday, 28 November 2011

With email marketers increasingly using social media to grow databases and track ROI, email service provider Adestra has launched a new social sharing feature. The new addition to MessageFocus aims to expand a brand’s reach and awareness by adding social links in emails. It enables brands to share links via social networks, including Facebook, Twitter, LinkedIn and Google+, as well as giving recipients the ability to share the email’s content among their friends and contacts. It allows marketers to see how many recipients have shared content; which social networks the content has been shared to; the number of times it has been shared within the social networks and how many times the content has been viewed. 
To learn more about the feature visit stand 35.