Forever Unique Invests in Its Future

Friday, 28 October 2011

Now in its seventh season of trading under the Forever Unique brand, the business moved into new premises in early 2009 and has continued to expand its brand and market presence.  It has a flourishing eCommerce channel (through both its own web shop as well as having an outlet on the ASOS eCommerce site) which is complemented by an expanding wholesale/distributor channel both of which are providing excellent growth across the UK and International markets.

Commenting on the brand, UK Sales Manager Sumit Jairath says "The Forever Unique represents stylish, innovative design, high quality fabrics and materials, and of course, desirability.  It is very important that the service we provide to our customers reflects and enhances that brand message."

The Business Challenge

Due to such phenomenal growth and success, Forever Unique realised that its current systems were not best place to keep up with the changing demands that the business is experiencing.  Sumit explains "As part of our growth strategy, we have identified the need to improve the accuracy and efficiency of our stock control functions.  Stock planning is essential to our future success.  Ensuring we have the right product range available at the right time will determine the success of a whole season."  With an increasingly mobile workforce and a growing international distributor channel, the business also needed to find an effective way of allowing sales orders to be processed at a time convenient to the sales team and customer.  "It is important that we remain easy to do business with and that opportunities are not lost simply because we do not have immediate access to key information such as stock availability."

As it is Forever Unique's high attention to detail that sets them apart, it is unsurprising that when searching for an IT partner, Forever Unique expected the same high standards and quality from a supplier. Describing the decision making process, Sumit comments "We met with the Prima Solutions team at a retail exhibition and they immediately stood out from every other supplier.  The application is specifically focused on the needs of a multi-channel clothing business such as ours and the Prima team clearly demonstrated a genuine understanding of the market sector and of our particular business issues."

The 'Prima' Solution

Prima Solutions is widely seen as the UK's leading supplier of IT solutions to the clothing, footwear, bags and accessories marketplace.  With over 20 years of industry expertise, Prima understands the specific business challenges that face multi-channel clothing companies in the current market conditions and business environment.

"The PrimaNet application will provide a platform for Forever Unique to more effectively plan and manage its stock across both wholesale and retail channels, optimising both revenues and margins whilst facilitating excellent customer service.  For example, the introduction of the real-time web order entry application will allow UK and International distributors to place orders at their own convenience, offer alternatives they know are available and provide accurate delivery dates; all of which increases the average sale size and sets realistic expectations for distributors and customers alike" says John Dineley, head of sales at Prima Solutions.

Prima has a reputation for working closely with each customer to provide excellent solutions with a strong emphasis on working partnerships.  Offering a wide range of business services including business analysis, consultancy, training, implementation support, projectf management and bespoke services, Prima boasts a proven track record of delivering and supporting business solutions to industry leading clients within the fashion market sector.

Looking forward to a long and successful business partnership with Prima Solutions, Sumit concludes: "The new IT system will play an important part in our growth plans and we are delighted to have selected Prima as our partner."