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Brits may be sending fewer letters, but when it comes to personalised gifts and cards, the market is growing apace. The online greetings-card sector is estimated to be worth £80 million, having doubled in size in the last 12 months. Although impressive, this represents a mere 5 percent of the overall greetings-card market, which has annual sales of some £1.6 billion.
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.