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This September, Direct Commerce launches its new Because Print Works initiative. The campaign’s aim is to ensure that print catalogues, inserts, press and magazine advertising and customer magazines get the full attention and credit they deserve as vital components in the marketing mix for successful multichannel businesses. Happily, to coincide with the launch, last month’s catalogue volume was the highest it’s been for the month of August since we began writing the Catalogue Log.
Read the August Catalogue Log here…
Find out more about our Because Print Works campaign here…
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.