Tie Rack launch e-commerce with Prism DM as fulfilment partners

Saturday, 2 October 2010

The Tie Rack Group Ltd, the leading retailer, has now made its popular range of accessories available for customers to buy through its newly commerce enabled website www.tierack.co.uk and has appointed Prism DM to provide fulfilment and customer services to support this long awaited extension to their sales channels.

Keata Murray, Head of PR and Communications of Tie Rack said “Prism DM was appointed following a comprehensive mystery shopping exercise by our management team, who were particularly impressed by their shopping experiences from one brand. When we enquired from them how they were able to provide such excellent service, we were told that all operations were out-sourced to Prism DM, and so we made contact straight away”

Following a soft launch of the newly extended web site, Tie Rack now plans to make their full range of accessories available to a much wider audience. Whereas the retail stores tend to be relatively limited in terms of space, the Prism DM warehouse does not have this constraint, and offers same day despatch from stock so satisfying the often spontaneous nature of a purchase in-store. Integration of Prism DM systems with the web platform and Tie Rack’s ERP systems allows full visibility of customer demand and stock availability. High standards of customer care to match the brand values will also be provided following comprehensive training of Prism DM customer care agents, with product training made much easier with customer service operations being provided from the same site at Farnborough where the orders are fulfilled.

The transactional site has been designed by Web agency Advansys, who now join a growing list of platform providers integrated with Prism DM systems.

Mike Thom, Managing Director of Prism DM said “We are delighted to be working with another globally recognised and successful retail brand. Although our services are generally transparent to customers, for Tie Rack to have chosen us having had first-hand experience of first class service is particularly pleasing.”