All in the Family

Tuesday, 6 July 2010

Direct sellers have a wealth of data at their disposal. They know the name and address of their customers, the types of products bought, how often someone buys, and how much an individual spends on an average order. Further profiling can reveal the customer’s age, whether he has children, and what other hobbies and interests he has. With so much information available, it’s no wonder that many merchants choose to extend their ranges to target a specific segment of their database.

For more on how The Hut Group, BrightMinds, Net-a-Porter, and Brora are extending their product ranges visit www.catalog-biz.com.