Sharpening Up Social Skills

Monday, 1 March 2010

Are you a retailer with a presence on social-networking sites Facebook, Twitter, or YouTube? If the answer is yes, you’re in the minority according to a new report from ecommerce services provider DotCommerce. It found that 58 percent of retailers don’t have a social-media presence; of the 42 percent that do, only 10 percent use more than one social-media network.

However, the retailers that Catalogue e-business spoke to, even those without a presence on social-networking sites, were already aware of the possibilities of social media. Further, for the retailers who weren’t actively using social-media sites, it was firmly on the agenda for 2010. For more on how cataloguers and online retailers are using social networking to communicate with their customers visit www.catalog-biz.com.