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Social networking, SMS, and customer reviews aren’t in and of themselves new concepts. But using them in conjunction with email is, if not new, underused. For advice on optimising those and other tactics in your email marketing, head to catalog-biz.com.
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.