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Given how many shoppers abandon their online carts once they get to the checkout stage of a website, you’d think that more online sellers would ensure that their transaction funnels were as effective as possible. Then again, perhaps they simply don’t know what makes for an effective website checkout. But they will once they read our advice at catalog-biz.com.
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.