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Companies are wising up to the benefits of establishing Facebook groups, posting video content on YouTube, and courting bloggers. But although social media can be a boon to business, you should be aware of the dangers of providing so much product information over so many channels. If keeping data consistent among your catalogue, online, and bricks-and-mortar channels causes problems, how do you even begin to deal with Facebook, Twitter, and YouTube as well? For advice on maintaining consistent data across channels, click here.
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.