Prima Solutions Launch Customer Services Application for the Fashion Industry

. The introduction of a new specialist Customer Services module extends the PrimaNet solution to provide users with the facility to deal seamlessly with all aspects of customer ordering, queries, or returns via a single user interface.

Thursday, 24 September 2009

The PrimaNet package from Prima Solutions is aimed at multi-channel companies operating in the apparel, footwear and accessories sector. The introduction of a new specialist Customer Services module extends the PrimaNet solution to provide users with the facility to deal seamlessly with all aspects of customer ordering, queries, or returns via a single user interface.

The unique design of this module sees it bring together all functionality required by a Customer Service Team in a modern, multi-channel business, with full configurability to ensure a fit for each company’s unique business requirements. The result is a faster response to customer queries, increased revenue through pro-active sales promotion, improved business management information, and a first class buying experience for customers.

A modern day consumer may choose to buy something from a catalogue, return it to a store & buy a replacement on the website. The system operates around the day to day customer service advisor (CSA) activity, with an easy to use interface configured to support the specific functions required for each level of user. The system fits the way that CSAs work in each different scenario, whether taking orders, handling queries or returns processing. This means that, whichever channel a customer is using at the time, CSAs have access to all relevant customer and order history details, enabling them to provide a first class shopping experience for their customer.

Designed specifically around how the CSA works, the single user interface eliminates the need to access different systems and is very easy to use and learn, which minimises training time and costs. It also means that different groups of users can be set up with access to either simple or more complex functionality as required, such as out-of-hours operators who may just need to be able to process orders.

The PrimaNet Customer Services module has been developed with direct input from a number of existing PrimaNet users.

One Head of IT comments:

“The system adds a new dimension to our customer interaction and service. Our CSA’s can operate more efficiently and proactively, which allows us to grow the business with limited additional overhead as well as generate more profitable and loyal customers longer term”.

For further information on the Prima Solutions specialist applications for the clothing, footwear and fashion industry, telephone 01509 232200 or visit www.primasolutions.co.uk.