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You might assume that anybody who spends money with your company is a good customer, and the more he spends, the better a customer he is. But that’s not always the case. Given how much it can cost to acquire and service customers, it’s important to consider which of your customers really are worth holding on to, and by extension, which prospects are really worth pursuing. For advice on how to do just that, visit www.catalog-biz.com.
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.