Littlewoods Direct will become Very on 5th July. The core Littlewoods brand, which allows for weekly payments, will remain the same, however. The Very.co.uk site will include social-networking features and editorial content. And in addition to mailing a 350-plus-page catalogue twice a year, Very will send out a monthly magazine to customers. The company has started notifying customers of the rebranding via direct mail and email.