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"Engagement marketing" is essentially marketing as a two-way communication process, rather than the traditional one-way messaging from company to consumer. The explosive popularity of user reviews, online forums, and social networking has made engagement marketing possible and, for direct marketers in particular, essential. To find out how you can be certain of engaging with your customers, read our article at catalog-biz.com.
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.