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Understanding how Google has structured its AdWords programme and the differences between its search and content networks is key to reaping the greatest returns on your pay-per-click search advertising. For an easy-to-comprehend breakdown and nine tactics for success, visit www.catalog-biz.com.
With the strapline “Every channel, every angle”, Direct Commerce is the leading publication for offline and online cataloguers and multichannel sellers in the UK. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter with an international flavour and Buzz, a free enewsletter covering appointment news, client wins and the latest stats.