"The best-designed email marketing campaigns," writes Lyris UK managing director Andrew Robinson, "are those that pinpoint the particular interests of customers and provides them with information and offers in a very timely and increasingly sophisticated manner." For his advice on doing just that, click here.
Established in 1995, Catalogue e-business is the leading magazine covering catalogue, online and cross-channel commerce in the UK. Each issue provides 42,500 readers with industry news, catalogue and website reviews, profiles, and tactical and strategic advice.