For more than 50 years, Schawk’s core competency has been premedia. From the earliest days of the Company’s history, Schawk has managed and manipulated colour in the production and premedia process to help printers and mutual clients achieve superior quality in the reproduction of designs.
Our knowledge and experience with colour and how it behaves under many different conditions remains the cornerstone of our business even today. From our client service managers to our production teams, Schawk is versed in the language of art directors, able to quickly interpret and execute their direction. We are experts not just in the art of colour but the science of colour as well. Schawk is a recognised authority in managing and communicating colour standards and expectations to printers to ensure optimum results on press. We continue to advance, share and leverage our knowledge and experience in this area with leading industry business partners.
Our processes and technologies ensure that our studios handle complex assignments efficiently while meeting the highest quality standards, compressed timelines and fixed budgets. Our relationship with printers has always been collaborative, allowing us to deliver essentially custom-built files to meet the specific characteristics of a particular printing press. This ensures the best possible reproduction of designs. Schawk employs a full range of repro and colour management systems, which comprises several different tools. These systems and tools include the traditional method of manipulating dot gain and density, as well as ICC profiling, colour correction, retouching, spectrophotometry and proofing. Each of these help Schawk better anticipate actual press conditions, which in turn allows Schawk to manipulate our customer files to their desired results.
Schawk’s ability to manage the entire process from design through to print tool delivery gives us control over colour throughout the process. Close working relationships between the creative and prepress processes can have significant impact on several areas. It can result in streamlined production workflows and reduce costs associated with the process. And most importantly, it can help to establish realistic client expectations at the beginning of a project and then result in those expectations being achieved on a regular basis once the job is printed.
SERVICES
- Advanced colour correction / matching
- Sensitive cosmetic retouching
- Creative pixel retouching
- Global colour standard development
- Technical artwork build
- Photography
- Workflow development and project management
BENEFITS
- Artistic Excellence
- Technical mastery
- Global capacity
- Efficient, streamlined processes
- Superior colour management
- Cost control
- Deep knowledge of related technologies
TYPICAL MARKETS
- Beauty
- Fashion
- Furnishing
- Home Shopping
- Luxury Brands
