Adestra is an industry leading, UK based international email marketing service provider (ESP).
We combine the best email technology and marketing expertise to deliver results for our clients.
We have unrivalled experience in driving online and in store sales for retailers, attracting new customers, and reactivating lapsed shoppers, by working with etailers, mail order companies and leading retailers on a global basis.
Our clients today include: BBC Shop, I Want One of Those (IWOOT), Presents for Men, Muji, Research Machines, Heals and Designers Guild. Our wider client base of publishers, leading consumer brands, as well trade associations enriches our experience and yours.
The Adestra difference can be summed up in two ways - our approach and our people. Underpinning this is our technology which is cutting edge, user-friendly and is relied upon by well over 3,500 marketers to support their email marketing programs.
Our approach to email marketing is focused on working with leading etailers, who deploy our technology and use it to achieve their goals and targets. We can apply this unique combination of sector and digital expertise to help drive your marketing, whether B2B, B2C or international.
We have the largest support team of any UK based ESP and unlike most other companies we actively recruit email marketers to work alongside you on strategy, creation or deployment.
This collaborative approach ensures that Adestra work with you as a partnership to evolve and deliver your email marketing objectives.
Common Problems – Unique Solutions
At Adestra we understand that many of today’s etailers are overloaded with information, but struggle to turn it into actionable knowledge that will actually improve ROI.
Here are just some of the areas we have helped our clients improve their results:
• Abandoned baskets – understanding where and when customers leave and putting in place follow up campaigns to re engage and get them to buy.
• Consumer lifecycles - understanding and categorising different online customer and prospect behaviours and using the results to segment and approach these groups with targeted offers
• Cutting through inbox clutter – as consumers become more online savvy so it gets harder to reach their inbox, we have a proven track record in increasing reach and open rates. This in turn can have a significant impact on conversion rates. For one client we achieved a sales uplift from just 0.4% to over 14%
• Integrating web analytics with email metrics - allows several of our largest mail order clients to make faster decisions and quickly roll out follow up campaigns, dramatically increasing sales
Our Technology
Adestra’s MessageFocus email platform is unique in being designed for multi channel retail clients and the specific needs of your industry. Built for simplicity and time saving, the benefits include:
• Excellent management reporting – supporting cross divisional, customer or product sales information.
• Marketing automation – turning prospects into customers and maximising yield from existing customers.
• Campaign preview - allows you to control your brand, messaging and internal sign off for all your emails, from your desktop.
• Campaign measurement - full email direct marketing campaign analysis from test to rollout metrics, allowing you to maximise your ROI
• Inbuilt quality control -management, as well as providing a full audit trail to support sales v stock audits
• Dynamic content - allowing different customer groups to be targeted with different messages to increase sales and improve retention
• Supports multi lingual emails
• Improves your worldwide email deliverability
• Data acquisition – customer referral and member get member forms encouraging your customers to forward emails and help grow your database
In addition to investing our own in house technology, Adestra has partnered with other leading technology companies, to bring you the best solutions, including:
• Return Path - the world’s leading email reputation management company to help you get your messages into inboxes
• Web Analytics – allowing you to integrate your web analytics with email campaigns and follow recipient website interaction
• Working with the major ISP’s – knowing when an email has been marked as spamthrough built in feedback loops
Our People
Adestra provides more than just cutting edge technology. We provide you with access to experts that can help you use our technology to achieve your email marketing goals.
We have recruited many of our strategy and support staff from leading mail order companies such as Scotts of Stow, Past Times and Presents Direct, which means we have direct experience of many of the problems that you face today and know how to solve them! Across our organisation we have a number of different teams that are client facing. These include:
Account Management
All Adestra clients receive dedicated account management from one of our experienced team members. Our Account Managers have overall commercial responsibility for your account, co-ordinate other members of our team to help you make the most of your email marketing and are always on hand to provide strategic support and expertise.
Project Management
Adestra have extensive experience of project managing the roll out of a new email marketing tool within complicated organisations. We work alongside companies on a daily basis which have:
• A large numbers of users: From anywhere between 1 and 350 users
• Multiple sites: Across the UK and internationally
• Legacy systems that need replacing: whether in house systems and/or third party suppliers
• Multidisciplinary teams across an organisation: From accounts to marketers and all teams in between ensuring a smooth roll out for individual users
Client Services
All Adestra clients benefit from dedicated support from our UK-based support teams. Based in Oxford, this team can be used to provide expertise and advice to help make the most of our email tools via:
1. Telephone: 01865 24 24 11
2. Email: Support@adestra.com
3. Help files: A searchable library within the tool.
4. Big Orange Button: The Adestra instant message ‘chat’ functions within every account. Hugely popular, this tool has transformed the efficiency of the way many of our clients interact with us.
Client Strategy
All our Client Strategy Consultants have been recruited from client side and use their personal experience and knowledge gained from working with other clients to help you.
They provide advice on best practice, new legislation, tips for writing email copy, email design critiques, through to helping you understand what your campaign reporting means and how you can improve and maximize the results.
Through our consultancy, you could discover cost savings, ways of increasing revenue or simpler ways to work to improve team productivity.
• Many clients choose to have a review every 3 months to assess their trends and identify ways to improve their campaigns.
• Others look for input on significant campaigns or when formulating marketing strategy.
• New clients often look for input when starting an email marketing program to get them up to speed fast.
• Join our experienced client user roundtables to share learning with your peers Others use us to train their staff whether it’s a marketing team working on a new email newsletter or perhaps a product team writing content for the website for the first time
Production
Our team of campaign managers can design emails for you, manage individual broadcasts, create forms and troubleshoot your own HTML to ensure they are fully optimized and display effectively in different email systems. Many clients use this team as an additional resource for their busiest
periods, such a Christmas campaigns, or as a part of their disaster recovery back up.
Technical Team
Our UK based technical development team are always on hand to work with clients to ensure any customisation projects are quick, accurate and work effectively.
How we can help you?
To find out how we can help you, email us on moreinfo@adestra.com, or call one of our knowledgeable sales consultants on +44 (0) 1865 24 24 25
Or for more information and case studies, including BBC Shop, Indium and Research Machines
simply visit www.adestra.com
