• Prospect Pools
• Campaign Management
• Customer Recruitment
• Reports and Bespoke Insight
• Abacus 360

Abacus - Visit us on stands 28 - 31 Abacus is a specialist in the management and utilisation of transactional data. Over ten years ago Abacus launched the UK's first cooperative database for catalogue marketers. Now the largest and most established co-op alliance in the UK, Abacus works with retailers, mail order and catalogue companies to deliver more responsive marketing campaigns across B2C and B2B channels.

Customer Acquisition (Prospecting)

Customer acquisition is the lifeblood of every organisation and is fundamental to every company's mailing strategy. Our Alliance holds a pool of current, transactional data which facilitates targeted mailings, thereby ensuring the success of your customer acquisition campaign.

Current transactional data is essential in providing accurate and reliable information on what your market is doing. It identifies potential customers who most closely resemble your existing customers. This modelling effectively identifies large quantities of names that meet or exceed your acceptable performance criteria.

Customer Retention

One of your most valuable assets is your customer database and its effective optimisation can present you with substantial financial rewards. Our Alliance offers catalogue marketers knowledge of their product category and customer’s purchasing history by focusing on the recency, frequency and monetary value of transactions.

It is this insight which can give you the edge over your competitors and allow you to reactivate lapsed customers, suppress poor performing names from your customer database and identify cross selling opportunities.

Customer Insight and Analytics

Our analytics offering formalises data analysis and assists in the extraction of actionable insight from both Alliance data and your own. The Abacus Analytics Menu offers two forms of reports – Strategic (to help members gather the insight they need to optimise their targeting strategy and achieve long-term ROI and growth objectives) and Actionable (to help members make immediate improvements to their customer database selection strategy).

Abacus 360

Abacus 360 is a suite of data insight solutions that enhance your direct mail strategy. Abacus 360 solutions can provide formal data analysis, influence audience selection criteria or deliver a large universe of potential customers through a Prospect Pool.

Abacus Fastpath

Gaining greater efficiency in your list selection process is imperative in today’s competitive environment. Abacus FastPath allows you to do just this by reducing the time and effort required to source prospect circulation, eliminating duplicates and simplifying list processing.