Presented at the Lancaster London Hotel on the 6th April 2011
| Category | Winner |
| B2C - Best All-Round Business/Brand - Annual Sales up to £1.5 m | The Handpicked Collection |
| B2C - Best All-Round Business/Brand - Annual Sales of £1.5 m to £5 m | Bloom |
| Green Business | Soar Mill Seeds |
| B2B - Best All-Round Business/Brand - Annual Sales up to £5 m | Eastern Storage Equipment |
| B2B - Best All-Round Business/Brand - Annual Sales of £5 m to £10 m | International Dance Supplies |
| B2C - Best All-Round Business/Brand - Annual Sales of £5 m to £10 m | Naked Wines |
| B2B - Best All-Round Business/Brand - Annual Sales of £10 m + | Ironmongery Direct |
| B2C - Best All-Round Business/Brand - Annual Sales of £10 m to £25 m | Notonthehighstreet.com |
| B2C - Best All-Round Business/Brand - Annual Sales of £25 m to £75 m | Thompson & Morgan |
| B2C - Best All-Round Business/Brand - Annual Sales of £75 m+ | Laithwaites Wine |
| Best New Market Entrant and/or Brand Launch | Worldstores |
| Best Catalogue Makeover - The Malcolm Greenleaf Award | The Original Gift Company |
| Best International Performance | Findel Education |
| Best Website Makeover | Bombay Duck |
| Best Online Business | Worldstores |
| Outstanding Customer Service | Dolls House Emporium |
| Catalogue e-Business Readers' Award | Boden |
| Lifetime Achievement Award | Fran Cotton |
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Presented at the Lancaster London Hotel on the 14th April 2010
Lifetime Achievement Award: Johnnie Boden, Boden
Business to Business Category Winners
| Category | Winner |
| Educational, Training Materials, and Supplies | A to Z Supplies |
| Industrial, Health, Safety, and Security | Stocksigns |
| Medical, Dental, Laboratory, and Scientific | Williams Medical Supplies |
| Niche Trade Supplies | Ironmongery Direct |
| Outstanding Customer Service | Ironmongery Direct |
| Outstanding Website Innovation and Performance | ARCO |
| Warehouse, Materials Handling, and Packaging | Rapid Racking |
Business to Consumer Category Winners
| Category | Winner |
| Best Rebranding/Creative Makeover | Cath Kidston |
| Charity/Good Cause-Related | Sightsavers |
| Children's Market | Aspace |
| Food and/or Drink | Personalised Presents Direct |
| Gardening Products | Marshalls Garden Catalogues |
| Giftwares & Gadgets | notonthehighstreet.com |
| Health & Special Needs | Able2 wear |
| Homewares | House of Bath |
| Men’s Apparel and Accessories | Peter Christian |
| Most Effective Customer Engagement | Axminster Tool Centre |
| Outstanding Customer Service | Axminster Tool Centre |
| Outstanding Website Innovation and Performance | BrightMinds |
| Women’s Apparel and Accessories | Nicola Jane |
Take a look at the Award's Winners Gallery here
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Presented at the Royal Lancaster Hotel on the 2nd April 2009
Lifetime Achievement Award: Nigel Swabey, Scotts & Co
Business to Business Category Winners
| Category | Winner |
| Electronics & Electrical Equipment | Lyco Direct |
| Niche Trade Supplies | International Dance Supplies |
| Tools, Fixings, Equipment for Tradespeople | International Decorative Surfaces |
| Warehouse, Materials Handling, Packaging | Rapid Racking |
| Medical, Dental, Laboratory, Scientific | Williams Medical Supplies |
| Educational, Training Materials & Supplies |
Hope Education, Yorkshire Purchasing Organisation & Morleys Early Years |
| Premiums, Incentives & Personalised Products | Hotel Chocolat |
Business to Consumer Category Winners
| Category | Winner |
| Children's Market | Great Little Trading Company |
| Men's Apparel & Accessories | TM Lewin |
| Women's Apparel & Accessories | Joules |
| Outdoor Pursuits, Sports & Hobbies | Muddy Puddles |
| Gardening Products | Marshalls Garden Catalogues |
| Giftwares & Gadgets | Notonthehighstreet.com |
| Food &/or Drink | Direct Wines |
| Health & Special Needs | Viva |
| Homewares | Scotts of Stow |
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Presented at the Natural History Museum on the 5th March 2008
| Best Overall Business for 2007 | Lyco Direct |
Business to Business Category Winners
| Category | Winner |
| Computing, Communications & Connectivity | MISCO |
| Electronics & Electrical Equipment | Lyco Direct |
| Catering, Hospitality & Facilities Management | Lyco Direct |
| Industrial, Health, Safety, Security | Seton |
| Office Furniture, Equipment & Supplies | Corporate Express |
| Tools, Fixings, Equipment for Tradespeople | ERIKS UK |
| Warehouse, Materials Handling, Packaging | Rapid Racking |
| Medical, Dental, Laboratory, Scientific | Williams Medical Supplies |
| Educational, Training Materials & Supplies | Morleys |
| Premiums, Incentives & Personalised Products | Hotel Chocolat |
Business to Consumer Category Winners
| Category | Winner |
| Charity/Good Cause Related | RNLI |
| Children's Market | Great Little Trading Company |
| Grey Market | Peter Christian |
| Mens Apparel & Accessories | Peter Christian |
| Womens Apparel, Accessories | Joules |
| Outdoor Pursuits, Sports | M and M Direct |
| Gardening Products | Marshalls Garden Catalogues |
| Giftware & Gadgets | The Original Gift Company |
| Food &/Or Drink | Laithwaites (Direct Wines) |
| Homewares | Scotts of Stow |
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Presented at the Natural History Museum on the 27th February 2007
Business to Business Category Winners
| Category | Winner |
| Computing, Communications & Connectivity | Cancom |
| Electronics & Electrical Equipment | Lyco Direct |
| Catering, Hospitality & Facilities Management | Lyco Direct |
| Industrial, Health, Safety, Security | SafetyShop |
| Office Furniture, Equipment & Supplies | Corporate Express |
| Tools, Fixings, Equipment for Tradespeople | Wyko Direct |
| Warehouse, Materials Handling, Packaging | Seton |
| Medical, Dental, Laboratory, Scientific | Williams Medical Supplies |
| Educational, Training Materials & Supplies | BrightMinds |
| Premiums, Incentives & Personalised Products | Hotel Chocolat |
Business to Consumer Category Winners
| Category | Winner |
| Charity/Good Cause Related | Cancer Research UK |
| Children's Market | Great Little Trading Company |
| Grey Market | Rowlands |
| Mens Apparel & Accessories | Peter Christian |
| Womens Apparel, Accessories | John Lewis Direct |
| Outdoor Pursuits, Sports | Muddy Puddles |
| Home Based Hobbies, Pursuits | Fibrecrafts |
| Gardening Products | Thompson & Morgan Ltd |
| Giftware & Gadgets | Scent from the Islands |
| Food &/Or Drink | Direct Wines |
| Homewares | Scotts of Stow |
| Personal Care & Fitness | Mankind |
Lifetime Achievement Award Winners
Our Hall of Fame: Jim Martin, N Brown Group, The late Michelle Kershaw, Lakeland Limited, Sir David Jones, Next PLC and Tony Laithwaite, Direct Wines.